Debit Mastercard

Germany is famously a cash-loving country, with many people relying on traditional bank cards that don’t work for online payments. In 2023, we set out to change that by highlighting the benefits of the Debit Mastercard—a card that combines the best of both worlds: the flexibility of a credit card and the control of a bank card. Our platform showcased how the card adapts to your lifestyle. Whether it's your travel buddy, shopping partner, or streaming companion, the Debit Mastercard became "The Anything-You-Want Card." Through playful messaging like “The You-Name-It Card,” we emphasized its unique versatility and convenience. The 360° campaign focused heavily on digital and social, while also extending to OOH and audio formats. From paying online to shopping abroad, the campaign demonstrated how Debit Mastercard empowers users to stay in control of their finances—anytime, anywhere.