NIO Launch

In 2022, NIO set out to make waves in Europe as the first Chinese electric car brand with global ambitions. I was part of the team that brought the "A New Horizon" campaign to life—working on the concept, crafting the messaging, and writing the image film (which I also pre-cut to help shape the vision). The campaign focused on what makes NIO different—like their game-changing Battery as a Service (BaaS) model and flexible subscriptions that rethink car ownership. With a mix of digital, social, and experiential touchpoints, we helped introduce NIO to Europe and show they’re not just selling cars—they’re shaping the future of mobility.